The Initial Problem
Due to various circumstances ATCM had a very limited time in which
to organise and deliver the world Congress 2010 conference.
The World Congress 2010 is a high profile international conference
that was to be held in the QEII conference centre, London. ATCM
needed to create an identity for the conference and market the
event to an international audience. In addition ATCM needed
to provide an online event registration facility that would allow
delegates to book their place and also select from various
activities and workshops that they wanted to attend. The
registration process was also required to take payment online.
How the Helix team helped
The Helix team worked closely with Iprocom, the appointed marketing
consultancy, and Raymond Patmore of Helix Design to quickly create
a CMS website that included information on the conference programme
together with supporting information on the venue and
location. Helix also carried out post production of a
promotional video and hosted this on the site.
We researched the available third party online registration systems
and selected RegOnline of Active Networks as the most suitable and
effective solution. Helix fully integrated this 3rd party online
registration system into the website and provided support to ATCM
for managing the registrations.
Another key element of the marketing and promotion of the event was
the use of HTML email bulletins. These were turned around in a very
short time scale and were distributed on a weekly basis.
All those involved in the project, ATCM, Inprocom, Helix Design and
ourselves worked very closely which resulted in a well attended and
successful World Congress 2010 conference. The site continues to
provide a platform for downloading speakers presentations and other
documents even after the event.