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Membership website softwareSainsbury Management Fellows Blog Roll Case Study

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SMF have created a network community on their Blog

SMF Blog Roll Case Study

Initial Problem

Sharing business career experience is key to Sainsbury Management Fellows who champion. the benefits of a combined business and engineering education.

They approached Helix to add a blog to their website where both SMF members and distinguised guest bloggers from the engineering and business communities could write inspirational blogs to share with the SMF community.

How the Helix Team Helped

Helix created a Blog roll that features in both the main website navigation and in a 'blog spot' on the home page.

We created a  Blog gallery which enables visitors to the SMF site to view a snippet of the most recent blogs which they can click to open and read the full entry. There is also a blog roll listing all the blogs by title, making them searchable by members.

Successful Outcomes

Sainsbury Management Feloows have been delighted withe the response to the blog, and have attracted some distinguished guset bloggers to the site. The blog encourages chartered engineers looking to make the move into general management by giving them unique insight from SMF Fellows' experiences,


"Long term relationship"

"We were very pleased with the look and feel of our new website developed by Helix and have found them to be flexible to our needs and committed to building a long term relationship with us."

David Falzani, President, The Sainsbury Management Fellows


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