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Website ManagementEmail Marketing Subject Lines Best Practices

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Helix has developed its own integrated email marketing package - for more information and email marketing top tips follow this link

We have gathered together some of the most interesting articles and video's on the web in one place for your reference:

  • Mail Chimp Best practices in writing subject lines. The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Trying to stand out in the inbox, by using splashy or cheesy phrases, will invariably result in your email being ignored.
  • Position2 15 email marketing mistakes. Regardless of how much some people blow the "email marketing is dying" trumpet, the facts state otherwise. There is still a lot of life left in email marketing. In a recent study 61% respondents said they read emails from companies.
  • Litmus Blog How to write the perfect subject line. I'm going to go ahead and admit that there's really no such thing as the perfect subject line-or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster.
  • Go2Girls Newsletter basics - dont overdo it.How many newsletters do you receive per month? How many do you actually read? How many do you even scan, for that matter?
  • Marketing Profs Six Email Marketing Mistakes to Avoid. Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around.


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