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Cookies

Our sites use a number of different cookies. Below we explain the cookies we use and why we use them.

What is a cookie?

A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our sites the cookie allows us to distinguish you from other users.

There are two broad categories of cookies:

Persistent cookies

Persistent cookies remain on your device until deleted manually or automatically.

Session cookies

Session cookies remain on your device until you close your browser when they are automatically deleted.

Cookies we use and why we use them

Essential cookies

Essential cookies are technical cookies that are required for the operation of our sites. Without essential cookies our sites can't operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.

Performance cookies

Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our sites work by enabling us to tailor our sites to the way visitors use them. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.

Experience cookies

Experience cookies allow our sites to remember the choices you make. Our sites use experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as "web-analytic" cookies to compare the choices you make to those of our other customers so that we can learn from those choices.

Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.

Marketing cookies

Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them more relevant to your interests. For example sometimes we use marketing cookies to limit the number of times that you see an advert. Sometimes we share information about your browsing activity, (which we have collected from cookies), with our advertising partners. They may use this information to advertise products, which may interest you, on other sites.

Your right to refuse cookies and what happens if you refuse them

You can refuse cookies by activating the relevant setting on your browser. However, if you do so you may not be able to access all or parts of our sites. If you carry on using our sites and do not change your browser settings we will assume you consent to us using cookies as described above.

Who We Share The Information With

We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates or parent companies unless you say we can (for example for carefully selected third parties to contact you) or are required by law. We may show your information to process and fulfil your order, to provide services you request, for internal business analysis purposes, for the purposes of fraud prevention or if Helix  itself, or any of our business is bought or sold.

Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.

Processing by third parties - from time to time we may employ other companies and individuals to perform functions on our behalf. Examples sending postal mail and e-mail, removing repetitive information from customer lists, confirming contact details, looking at information, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. They must also process the personal information as set out in this Privacy Policy and as permitted by the UK's Data Protection Act.

Storage of Data

We will not store your personal information for any longer than we need to, however we may be obliged by law to store your communications and personal information including activity logs and we may need to show details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.

Access Rights

You have a right to access the personal information that is held about you. To obtain a copy of the personal information ASDA holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to Helix Software Limited:

Business Manager,Helix Software Ltd

Hawthorne House

Medlicott Close

Oakley Hay

Northants

NN18 9DNF

Security - at Helix, information security is very important and we have taken many steps to make sure your browsing experience with us is secure. Information about you will be kept safe and secure.

In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to protect and secure information that is collected online.

Keeping your information secure - to help us keep your information confidential you should:

Security in our offices - access to your information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.

Links

Our website may contain links to let you to visit other websites of interest easily. Once you have used these links to leave our website, you should be aware that we do not have any control over that other website. As such we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these websites, and they are not governed by this Privacy Policy. Helix is not responsible for any products and/or services featured on any third party website. You should exercise caution and look at the Privacy Policy applicable to the website in question.

Notification of Changes to This Policy

If we decide to change our Privacy Policy, we will post these changes on this website so you know what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will tell you. You will have a choice as to whether or not we use your information in this different manner.

Feedback

We want to make sure we're giving you the information about privacy and security that you want - let us know what you think. If you have any feedback, questions or concerns, please  contact us.

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