Our sites use a number of different cookies. Below we explain
the cookies we use and why we use them.
What is a cookie?
A cookie is a small text file that may be placed on your device
when you visit our sites. When you next visit our sites the cookie
allows us to distinguish you from other users.
There are two broad categories of cookies:
Persistent cookies remain on your device until deleted manually
Session cookies remain on your device until you close your
browser when they are automatically deleted.
Cookies we use and why we use them
Essential cookies are technical cookies that are required for
the operation of our sites. Without essential cookies our sites
can't operate properly. Essential cookies include, for example,
cookies that enable you to log into secure areas.
Performance cookies allow us to recognise and count the number
of visitors to our sites and to see how visitors move around them.
This helps us to improve the way our sites work by enabling us to
tailor our sites to the way visitors use them. The information we
collect from performance cookies is aggregated which means that we
cannot identify you from it.
Experience cookies allow our sites to remember the choices you
make. Our sites use experience cookies to provide you with enhanced
and personalised features. For example, we use information
collected through what are known as "web-analytic" cookies to
compare the choices you make to those of our other customers so
that we can learn from those choices.
Information collected by experience cookies cannot track your
browsing activity when you leave our sites to browse other
Marketing cookies record your visits to our sites, the pages you
have visited and the links you have followed. We use this
information to make our sites and the advertising displayed on them
more relevant to your interests. For example sometimes we use
marketing cookies to limit the number of times that you see an
advert. Sometimes we share information about your browsing
activity, (which we have collected from cookies), with our
advertising partners. They may use this information to advertise
products, which may interest you, on other sites.
your browser. However, if you do so you may not be able to access
all or parts of our sites. If you carry on using our sites and do
not change your browser settings we will assume you consent to us
using cookies as described above.
Who We Share The Information With
We will not sell, distribute or lease your personal information
to third parties other than our subsidiaries, affiliates or parent
companies unless you say we can (for example for carefully selected
third parties to contact you) or are required by law. We may show
your information to process and fulfil your order, to provide
services you request, for internal business analysis purposes, for
the purposes of fraud prevention or if Helix itself, or any
of our business is bought or sold.
Market Research - we may provide information at
an aggregated statistical level about our customers, sales, traffic
patterns and related site information to third parties, but this
information will not identify individuals.
Processing by third parties -
from time to time we may employ other companies and individuals to
perform functions on our behalf. Examples sending postal mail and
e-mail, removing repetitive information from customer lists,
confirming contact details, looking at information, providing
marketing assistance, providing search results and links (including
paid listings and links) and providing customer service. They have
access to personal information needed to perform their functions,
but may not use it for other purposes. They must also process the
permitted by the UK's Data Protection Act.
Storage of Data
We will not store your personal information for any longer than
we need to, however we may be obliged by law to store your
communications and personal information including activity logs and
we may need to show details of these to government or authorised
officials upon request. Like many websites, we use log files to
monitor the effectiveness of our online marketing programmes.
You have a right to access the personal information that is held
about you. To obtain a copy of the personal information ASDA holds
about you, please write to us at the following address enclosing
your postal details and a cheque for £10, which we are entitled by
law to charge, payable to Helix Software Limited:
Business Manager,Helix Software Ltd
Security - at Helix, information security is
very important and we have taken many steps to make sure your
browsing experience with us is secure. Information about you will
be kept safe and secure.
In order to prevent unauthorised access or disclosure of your
information, we have put in place suitable physical, electronic and
managerial procedures to protect and secure information that is
Keeping your information secure - to help us
keep your information confidential you should:
Security in our offices - access to your
information is restricted in our stores and offices. Only employees
who need the information to perform a specific job are granted
access to personally identifiable information. The servers that
store this information are kept in a secure environment.
Our website may contain links to let you to visit other websites
of interest easily. Once you have used these links to leave our
website, you should be aware that we do not have any control over
that other website. As such we cannot be responsible for the
protection and privacy of any information which you provide whilst
visiting these websites, and they are not governed by this Privacy
Policy. Helix is not responsible for any products and/or services
featured on any third party website. You should exercise caution
Notification of Changes to This Policy
changes on this website so you know what information we collect and
how we use it. If at any point we decide to use personally
identifiable information in a manner different from that stated at
the time it was collected, we will tell you. You will have a choice
as to whether or not we use your information in this different
We want to make sure we're giving you the information about
privacy and security that you want - let us know what you think. If
you have any feedback, questions or concerns, please